I’m working on a large project for Fortuny – I can’t show it to you for a couple more weeks but I can show you some of the fabrics I’m working with – their new cashmere velvets – I wish you could feel them – and the colors are glorious.

It’s a project I love and one that makes me wish for more hours in the day which of course I can’t have. But maybe I can increase the depth of my focus and attention to make the absolute most of the time I do have. I know the sensation of deep focus but it’s a place that has become increasingly difficult to get to.

I think of my creativity, my imagination, as a muscle – something to be cared for, fed nurtured and exercised.

I think of time as a precious and finite commodity and I manage and protect it thoughtfully and carefully.

I am realizing that my ability to focus needs to be cared for, exercised, managed and protected too. I know it has been diminished by constant connectedness, the myriad of small grabs for my attention that were not there 20 years ago. So I work at it, plan for it and block out chunks of time away from distractions – internet and phone free time to sink into deep focus. I thought that was enough until I listened to this episode of The Unmistakable Creative Podcast :

Rules For Focused Success in a Distracted World with Cal Newport

It’s a great episode and I hope you’ll listen. What struck me most was the idea that some habits and behaviors outside of those chunks of protected time have undermining, damaging effects on my ability to focus deeply, to manage my attention.

Newport offered the example of waiting in line at a grocery store – I pull out my phone – and so does almost everybody else. I notice the same on the subway – the train comes out of a tunnel and everybody pulls out their phone. It’s a habit and such a small thing – what harm could it do? Why not fill that little bubble of grocery line time with instagram or email etc.?

“Both our personal and professional lives are increasingly built around these sources of distraction. From a cognitive perspective, that’s like being an athlete who smokes.”

Cal Newport

It’s teaching my mind to run away from boredom – to fill gaps with novel stimulation from a never ending source, It weakens the muscle that resists distraction, the muscle that helps me stay truly present in the moment, the stitch.

Since I first listened a couple weeks ago I stopped pulling out my phone in little downtime moments like waiting in the grocery or post office line and it’s uncomfortable – alarmingly uncomfortable. In fact it’s easier not to bring it. I think it’s good practice for pulling my attention back to the present or an opportunity to daydream – that little device steals so much daydreaming time. I am far more likely to have an idea while day dreaming than I am while looking at twitter.

I’m not giving up my phone or the internet – but I am working harder to put them in their place. And I do feel a strong nostalgia for the pre- connected life.

* Further – If you’re interested in this sort of thing you might enjoy another Unmistakable Creative episode on focus and productivity too.